Netizen Responses to Maudy Ayunda as G20 Spokesperson: Sara Mills

Abstract

An abstract is a single paragraph, without indentation, that summarizes the key points of the Netizen response becomes part of the personal branding that is built. Comments about the life of one of the Indonesian celebrities, Maudy Ayunda, became the spotlight of netizens by becoming a spokesperson for the G20s Indonesia. The purpose of this study is to know how netizens' response to Maudy as a spokesperson based on Sara Mills theory. This research uses a qualitative descriptive design with a Feminist Stylist Approach (FSA) from Sara Mills' theory. The data collection method uses listening and note-taking methods with the object in this research is Maudy Ayunda as a public figure and the subjects are taken from several article writers and Instagram commentators about her. Based on the result of this research is that the vote of no confidence in young women who are considered amateurs indirectly discriminates against gender. There are differences in netizen responses in articles and instagram comments where article writers show more political interests and instagram comments show the personal branding side of the object.